Making your listing stand out on Airbnb in 2020 is more challenging than ever before, as the competition has grown exponentially. Here’re our top expert tips from our Founder.
1. Choose Your Property Wisely
If you’re looking to purchase a property with the intention of renting it out on Airbnb, make sure to do your research upfront. There are some great market analysis websites such as AirDNA for example where you can get detailed information on your market, average nightly rates, occupancy etc.
Try and find a property with unique features that you know your guests will be looking for that are hard to find in your area, such as free parking, lift access/wheelchair friendly, balcony, ocean views etc. Here are some of the most sought after features travellers on Airbnb are looking for and therefore, if you’re able to provide these, you will have a better chance to stand out on Airbnb.
- Pet Friendly
- Air Conditioning
- Cooking facilities
- Outdoor Space
- Family Friendly
2. Identify Who You're Targeting in order to stand out on Airbnb
It is so important to spend the time to understand who you are trying to attract to booking your property. Are you targeting families with small children (if so think about including things to entertain the kids/make parents lives easier). Perhaps you are rather focused on the business traveller and therefore perhaps having a workspace and fast wifi is more important to them.
Once you have a good idea of who you are trying to target, create your online listing as though you are writing to that specific guest. Include words you know will appeal to them in the title, talk about them in your description and showcase these aspects in your photographs as well.
3. Non-Negotiables to Stand Out on Airbnb
Gone are the days where Airbnb was just for home owners looking to subsidise their income whilst they are out of town with little to no effort. The competition nowadays almost anywhere in the word for short-term rentals is extremely fierce. Here are some points, that in our opinion are non-negotiables when it comes to your success on Airbnb.
- Fast, uncapped Wifi.
- Turn on Instant Book! You can cancel an instant booking if you don’t feel comfortable with the guest. There are also filters for who you allow to book instantly. This is such an important point, that we will not manage a property that does not allow instant bookings.
- Make sure your calendar and rates are always up to date.
- Never cancel a confirmed booking. You will be penalised heavily by Airbnb in terms of rankings and won’t be able to achieve Superhost status for a whole year.
- Ensure that your property, bedding, towels, cutlery and appliances are all SPOTLESS and working correctly prior to arrivals.
4. Your Photos are Super Important! Go Pro!
This is the first impression potential guests have of your property, so make it count. We highly recommend investing in having a professional property photographer come and shoot your property. You may think you take good photos, but unless you really know what you are doing and are good with lighting and angles, it will really be worthwhile to get professional photos taken. It isn’t expensive and you can even book a photographer through Airbnb and only pay for it once you start earning money from bookings, so you really have no excuse 😉
5. Interior Design - With your Ideal Guest in Mind
Ok, so this is where you truly have the opportunity to shine and stand out on Airbnb, so make the most of it. If you have the means to do so, we highly recommend hiring an interior designer to help design your space, specifically to attract your target audience.
It’s super important to design your space with comfort in mind. There’s no point having a great looking place if your guests won’t be comfortable in it when staying there. Here’s a great Forbes article on taking your Airbnb design to the next level.
6. Use Dynamic Pricing - Never Airbnb's pricing
Airlines and hotels have been doing it for years, fluctuating their rates depending on supply and demand. You don’t need to spend hours researching and adjusting things daily yourself either. There are pricing softwares out there such as Beyond Pricing or PriceLabs that collect all the data for you and update your rates daily for you.
Although there is a small cost to using these, the rewards are ten-fold! Remain competitive at all times with minimal effort on your part.
7. Make Sure your Profile is Always Up-to-Date
In order to stand out on Airbnb you need to ensure that your listing, calendar, photos and profile are kept up to date at all times. If anything changes, be sure to update it.
We also recommend going through your listing regularly, as Airbnb consistently make changes to their platform and it will help boost your visibility and ranking if you are always up to date on these changes.
8. Anticipate Questions & Address them Upfront
If you know there are aspects of your listing or location that your guests frequently ask about or would like to know before booking, make sure you address these in your listing description. i.e. Currently guests are wanting to know what safety measures hosts are implementing to protect them from the virus. So why not highlight this in your listing.
9. Respond to Enquiries Promptly
There is a reason that Airbnb highlights your response rate on your listing. The world and the way we have all become is that we often expect things instantly. With mobile phones attached to us at all times and WhatsApp being one of the preferred channels of communication for so many. Your guests too, expect a quick response. If you take too long to reply, the chances of your potential guests booking somewhere else in the mean time is extremely likely.
Install the Airbnb App on your phone. Create templates for your frequently asked questions. Use a messaging automation program to respond when you are unavailable. Or look into hiring a responsive property manager to do this all for you!
10. Provide Superior Service & Become a Superhost
Below are some points to consider to up your hosting game and receive more 5 star reviews.
- Always send a confirmation response to new bookings thanking them for choosing to stay at your property. Start a conversation with your guests to get to know them a little better, so you can anticipate what their needs may be during their stay.
- Send a pre-arrival message with details a couple of days before arrival. You should always pre-empt this and not wait for your guests to ask.
- If you plan to meet your guests at the property upon their arrival, do not be late! Make sure you arrive well in advance, so you can make sure the space is perfect and ready for your guests. i.e. switch on the air-conditioning / heating / lights etc.
- Walk your guests through the property, pointing out and explaining any quirks or NB info they may require during their stay. Be sure to have a house manual available to guests as well.
- Send a follow-up message the following morning to make sure your guests are happy and settled. This is your chance to suss-out any issues.
- The day before your guests are due to depart, pop them another message to confirm their departure details.
- Always reply to your reviews, good AND bad. This shows future potential guests that you are responsive and care about your guests. If you only respond to complaints, this will highlight them even more on your profile which you don’t want.
Thank you for reading...
We hope this article has been helpful to you and if you have any comments or would like to share something that really helped you stand out on Airbnb, please do comment down below on this post.
We provide short-term rental property management on the French Riviera and remotely for anyone looking for a Virtual Property Manager. To find out more about our services and pricing, please click HERE.